How to Create a Content Marketing Strategy

What is a content strategy? Your content strategy sets your unique opportunity to reach a business goal with content for audiences whose interests align with your own. It also identifies what that content looks like.

But figuring out how to build a content strategy can feel difficult. This book gives a framework for developing your company's content strategy. It includes an outline of the step-by-step process and identifies each deliverable you need to include.

Whether you're a freelancer providing a client with a strategy or a content marketer looking to level up your company's presence, this book helps you get started.